Choosing between AWS, Google Cloud, and Azure is one of the most important infrastructure decisions you'll make. Here's how they compare in 2025.
Amazon Web Services (AWS)
The market leader with the most comprehensive service catalog.
- Best for: Enterprises, startups needing everything
- Strengths: Largest ecosystem, most services (200+)
- Weaknesses: Complex pricing, steep learning curve
Google Cloud Platform (GCP)
Strong in data analytics, AI/ML, and Kubernetes.
- Best for: Data-heavy workloads, AI/ML projects
- Strengths: BigQuery, best Kubernetes (GKE), competitive pricing
- Weaknesses: Smaller enterprise presence, fewer services
Microsoft Azure
Best for Microsoft-centric organizations and hybrid cloud.
- Best for: Enterprises using Microsoft 365, hybrid scenarios
- Strengths: Microsoft integration, enterprise features, hybrid cloud
- Weaknesses: Can be expensive, complex portal
Verdict
Choose AWS for the broadest capabilities, GCP for data/AI workloads, Azure for Microsoft shops. Many organizations use multiple clouds strategically.